Personal Innovation System

Follow your curiosity.

Identify your strengths and values to use as a north star to guide your decisions.

Use your imagination to set your bold vision and create goals that will incrementally move you towards this vision.

Follow your curiosity and conduct small experiments to develop your passion.

Find your right path. Define your personal brand.

Business Innovation System

Design a business and brand that aligns with your passions.

Learn the business innovation method that mitigates risk. Make decisions informed by evidence.

Start with low-risk experiments and build your confidence as you gain validation and traction.

Define and test out your core assumptions. Increase the size of your experiments as you grow in confidence and product-market fit.

Make work feel like play.

Ongoing Guidance

Helping you find the right way for you.

  • A process I developed and honed on the trading floors of leading Investment Banks in London, New York, and Switzerland.

  • Experience helping leaders and innovators in enterprise, scale-up, and start-up ventures drive design-led product and service innovation in business, for over two decades, in London, New York and Zurich.

    With a focus on zero-to-one conception of your idea as minimum lovable prototype centred on your customer’s needs and desires.

    Allowing us to gather early evidence of customer validation and traction to be sure we’re solving the right pain point.

    Then differentiating your brand and product proposition from competitors through enhanced user experience and bold visual design execution.

  • Helping those looking for clarity of vision to make their eyewear an expression of their personal brand and identity.

    Offering bespoke eyewear handmade in England, tailored to the wearer, and elevated with precious metals and stones. English Bridle leather and suede cases handcrafted in the same workshop that made luggage for the Queen.

    A chance to express my personal taste and style through physical products and visual stories.

    Featured in New York Times, FT How To Spend It Magazine, Monocle Magazine, GQ, Forbes.

I’m Guy Buchan. Let’s have a conversation to see how I can help you.

Guy Buchan

Master the art of work and life.